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Target Launches Converse One Star

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One Star collection, marks the latest long-term collaboration between two mega brands, offering exclusive lifestyle and vintage-inspired contemporary sportswear collections for men and women, including denim, non-denim bottoms, knits, wovens, graphic tees, sweaters, dresses and outerwear. One Star footwear includes exclusive and limited-edition product for men, women, and children.The One Star label made its debut in 1974 with a low-cut, suede version of the original Converse basketball oxford with the iconic Converse five-point star design on its side. The One Star shoe quickly became a national phenomenon. It was adopted by the West Coast surf and skate scene of the 1970s and 1980s, and later by the grunge music scene of the 1990s, as a badge of honor -- a retro statement of their alternative and rebellious lifestyle. Since then, the One Star brand has remained an iconic franchise for optimistic rebels.

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